About Us

Daniels Showcase Jewellers.

Located on George Street in the CBD of Dunedin, Daniels Showcase Jewellers brings the wealth of knowledge and experience of a second generation business.

Current owner Brian Daniels began his working career with his father Bob Daniels in 1974. The business was then known as Peter Dick Ltd and Brian joined the firm as company watchmaker on completion of this apprenticeship. Over the ensuing years Brian honed his skills studying in Switzerland; attaining the qualification of Master Craftsman Watchmaker and becoming a fellow of the Gemmological Association of Great Britain. He then qualified as a registered jewellery appraiser with the Jewellers Association of New Zealand.

Brian & Cheryl purchased the now called Daniels Showcase Jewellers in 1987. Passion and integrity has always been integral parts of Daniels Jewellers, which offers expert knowledge along with beautiful fine jewellery and risk free purchasing. We are proud to offer our clients the complete jewellery experience from watch and jewellery repairs and remakes through to the making of individual bespoke items. Our clients may choose their precious gems, and with the guidance of our expert staff, design their own pieces of jewellery.  Consultations maybe arranged outside normal trading hours if privacy is required. We also a comprehensive after sales service for maintenance of your purchases and recommend our clients take advantage of the free clean and checks regularly.

Come and visit the experts and make the best informed decision about the finest quality jewellery that will stand the test of time.